Monday 18th March 2024 – Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.
Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”
Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.
Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.
“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.
About Salsa Technology Salsa Technology is a leading B2B company that develops regulation-ready solutions for the iGaming industry, especially in Latin America and Brazil, including a management platform for regulators, Salsa Safe. Salsa provides a customisable and scalable iGaming platform (Salsa Omni) with a native mobile app (Salsa App), integrated Sportsbook, Agents management system (Salsa Agents), as well as a game aggregator (Salsa Gator) that features over 17,000 titles from more than 100 providers, including a portfolio of localised video bingo games developed by Salsa Studio. Through its consulting and services hub Salsa offers solutions such as customer support, marketing intelligence, and licence advising among others. To know more: www.salsatechnology.com.
