Brazil’s iGaming market is undergoing a significant transformation. With the enactment of Law No. 14,790/2023 on January 1, 2025, the country has established a robust regulatory framework for fixed-odds betting, encompassing both sports events and online games. This regulation brings clarity and legal certainty but also imposes technical and operational challenges that require preparation and agility from operators.

The New Regulatory Landscape

Law No. 14,790/2023 stipulates that only licensed operators can offer online betting services in Brazil. Additionally, it imposes a 12% tax on gross gaming revenue (GGR) and mandates compliance with various obligations, such as:

• Implementation of anti-money laundering and counter-terrorism financing systems
• Adoption of responsible gaming practices
• Ensuring platform security and integrity
• Transparency in operations and periodic reporting to the Secretariat of Prizes and Betting (SPA)

These requirements aim to protect consumers and ensure market integrity, demanding that operators be technically prepared to meet these standards from the outset of their operations.

The Urgency of Technical Preparation

Time is a critical factor in Brazil’s current iGaming scenario. According to Comscore, Brazil ranks third globally in betting site consumption, with 42.5 million unique users and a 281% increase in consumption time since 2019. This significant surge in demand necessitates that operators be ready to provide high-quality, compliant services from day one.

Furthermore, the projected Gross Gaming Revenue (GGR) for Brazil’s market is R$29 billion by 2026, underscoring the need for swift and efficient market entry to capitalize on growth opportunities.

Essential Technical Components for Operation

To meet regulatory requirements and user expectations, operators should consider the following technical components in their platforms:

• Player Account Management (PAM) Platform: A centralized system for managing player accounts, financial transactions, bonuses, and promotions, capable of integrating with other systems and complying with SPA requirements.
• Integration with Game Providers and Sportsbooks: Ability to offer a wide variety of games and sports betting options, with efficient and secure integration with various suppliers.
• Payment Gateway: Support for local payment methods, such as PIX, with payment split functionalities and compliance with Brazilian financial regulations.
• Compliance and Security Modules: Tools for KYC (Know Your Customer), anti-money laundering prevention, monitoring of suspicious activities, and ensuring responsible gaming.
• Scalable and Resilient Infrastructure: Capacity to handle traffic peaks and ensure high availability and performance, especially during major sporting events.

Strategies for Rapid and Efficient Market Entry

Given the complexity of the regulatory environment and high market demand, operators should adopt strategies that enable rapid and efficient entry into Brazil, such as:

• Partnerships with Local Suppliers: Collaborating with companies that already have experience and knowledge of the Brazilian market, facilitating adaptation to local requirements.
• User Experience (UX) Adaptation: Developing interfaces and functionalities that cater to Brazilian user preferences, such as mobile device support and local payment methods.
• Process Automation: Implementing automated systems for user onboarding, identity verification, activity monitoring, and report generation for the SPA.
• Team Training and Development: Investing in the training of technical and operational teams with knowledge of Brazilian regulations and market practices, including customer support teams with local language proficiency.

Be Prepared to Seize Opportunities

Brazil’s iGaming market offers significant opportunities for operators prepared to meet regulatory requirements and user expectations. The enactment of Law No. 14,790/2023 has set a new standard for the sector, requiring operators to be technically prepared and operational within a short timeframe.

Those who align regulatory compliance, technical excellence, and operational agility will be better positioned to capitalize on market growth and earn the trust of Brazilian players.

Preparation is an Advantage — and Time is Ticking

As discussed in the previous article, success in regulated markets begins with a solid foundation: a robust, certified PAM ready to operate. But having the right system is just the starting point.

In this article, we’ve delved into the specific challenges and opportunities in Brazil. Speed is essential, but so is being prepared to meet a market that demands technical compliance, native integration with payment methods, legal security, and operational fluidity. All of this is only possible with a reliable structure designed for Brazil.

Yet, there’s still much to consider to ensure long-term success. That’s precisely the topic of the next article: why local technology and regional knowledge are decisive differentiators in a market as unique as Brazil.

Operating with Salsa means starting with confidence, evolving securely, and scaling intelligently. Fórmula-Bet is the ideal foundation for operators aiming to conquer Brazil’s regulated market with speed, solidity, and long-term vision.

Discover this and other solutions at: salsatechnology.com | formula-bet.com

André Neves is the COO of Salsa Technology. With extensive experience in operations, product, and technology in the iGaming sector, André leads the company’s strategic areas with a focus on performance, scalability, and operational excellence. He is a reference in the Latin American market for his practical approach, analytical vision, and leadership in regulated environments.