ICE Barcelona 2025, one of the world’s largest iGaming events, brought together key industry players to discuss innovation, regulation, and market trends. This year, Salsa Technology took the lead by introducing FORMULA-BET, an innovative concept designed to accelerate operators’ success in the regulated Brazilian market.
FORMULA-BET: Accelerating Success in Brazil
In an interview with GMB, the company’s CGO, Eliane Nunes, emphasized the importance of attending an event of this scale to strengthen partnerships and expand Salsa Technology’s technology ecosystem with FORMULA-BET.
“FORMULA-BET is the 360° solution that accelerates business for those looking to enter the regulated Brazilian market, bringing together technology, certification, and innovation in a single ecosystem,” explains Eliane.
What is FORMULA-BET?
FORMULA-BET represents the essence of Salsa Technology’s technology ecosystem, combining certified solutions that meet the requirements of the Brazilian market. It includes:
- A fully certified PAM platform, approved for operation in Brazil;
- Salsa Gator, a content aggregator offering certified games;
- Sportsbook for sports betting;
- Integrated payment solutions compliant with regulations.
According to Eliane, the company’s key differentiator is its Brazilian DNA, with a local team, Portuguese-language support, and solutions available for immediate implementation. Salsa Technology is committed to partnering with those investing in the regulated market, bringing innovation and security.
Market Reception and Salsa Gator Expansion
The introduction of FORMULA-BET at ICE Barcelona received extremely positive feedback. The company also adapted its business model to meet the needs of different customer profiles, making its offering even more attractive.
Another highlight is the evolution of Salsa Gator. Known for having a “Brazilian identity,” the aggregator benefits from a local team and Portuguese-language support—an important strategic advantage for entering the Brazilian market. With certification advancements, the company has already integrated over 2,000 certified games, with this number expected to reach 3,000 soon. By the end of the first half of the year, a renewed and increasingly robust portfolio is expected to be fully certified by the Secretariat of Prizes and Betting (SIGAP).
Commitment to the Brazilian Market
Salsa Technology remains committed to delivering innovative and secure solutions for its partners, staying at the forefront of the evolving regulated market in Brazil. The next step will be to attend key industry events in the country, such as SBC and BiS SIGMA, further solidifying its market presence.
Stay tuned for more updates on Salsa Technology’s expansion and the impact of FORMULA-BET on the iGaming sector!
