PAM Salsa Omni is a reference in management and innovation for the iGaming industry
Salsa Technology was in attendance at the SBC Summit Lisbon 2024, where it presented its solutions already in use in the Brazilian regulated market. Among the highlights was the innovative Salsa Omni (PAM) platform, certified by GLI, which offers a robust backoffice, providing operators with a level of autonomy unmatched in the market.
During the event, Otávio Miranda, responsible for business development at Salsa, highlighted the strategic importance of participating in the SBC Summit Lisbon. In addition, Jefferson Torquato, Platform, Content, QA, Data Analyst Manager, explained the concept and functionalities of an iGaming PAM.
Otávio emphasised that “participating in the SBC events, both in Lisbon and soon to be Miami, is a strategic opportunity to strengthen partnerships and present our innovative solutions to the iGaming market. These events connect us with industry leaders and open doors to new growth opportunities in the regulated market.”
Jefferson explained that a Player Account Management Platform (PAM) is the operational core of an iGaming website, essential for the operation of online casinos, sports betting and other digital games. This technological infrastructure integrates all the functionalities necessary for efficient and secure operations.
Salsa Omni is Salsa Technology’s PAM. “We like to call it the ‘heart’ of the iGaming operation, as it offers complete and flexible management. The platform is compliant with the main regulatory requirements, ensuring an excellent gaming experience and generating record results for operators.” explains Jefferson.
With Salsa Omni, operators have access to comprehensive security measures that protect both player data and game integrity, which are vital factors in building trust and maintaining a good reputation in the market.
Why does Salsa Omni stand out?
The platform offers advanced tools to track player behaviour, preferences, and usage patterns. These insights enable continuous adjustments and improvements to game offerings, targeted marketing, and more assertive data-driven decisions.
Salsa Omni also allows the creation of multilingual promotional campaigns and the sharing of banners and logos, adjusted according to commemorative dates, countries and selected languages. In addition, the communication module, integrated with the CRM, allows the sending of automated messages to specific groups or profiles, increasing player identification and retention.
Furthermore, its integration with FIRST – BEST IN SPORTS sports betting technology, fully adapted to the Latin American market, further strengthens the offering.
In short, end-to-end platforms like Salsa Omni offer solutions that range from optimising operational efficiency to personalising the gaming experience, robust security, and in-depth data analytics. As the industry evolves, investing in a quality PAM is not only a smart strategy, but a necessity to stand out in a highly competitive market.
Main features of a PAM:
- Account Management : Centralises player information and actions, such as registration, login, identity verification (KYC), deposits, withdrawals and game history.
- Security and Compliance : Ensures that operations follow local and international regulations, such as anti-money laundering (AML) and responsible gaming policies.
- Game Provider Integration : Compatible with a wide range of providers, from slots to eSports.
- Marketing and CRM Tools : Includes customer retention features such as loyalty programs, bonuses, and personalised promotions, as well as CRM solutions for segmentation and automated campaigns.
- Multi-currency and Payments: Integrates different payment methods, ensuring fast and secure transactions
- Analytics & Reporting : Detailed insights into player behaviour and performance for constant optimization.
An efficient PAM is the foundation of any iGaming operation, ensuring complete business management, security, regulatory compliance and an optimised player experience. Salsa Omni is essential for operators looking to stand out in a highly competitive and regulated market. Want to know more? Read here.
