When we talk about Salsa, we are referring to one of the main global references in technology for the iGaming sector. With a solid presence in Brazil and throughout Latin America, the company stands out for its advancement in the regulated market. While many are still trying to establish themselves in this scenario, Salsa is already prepared and fully operational in Brazilian states such as Paraná and Rio de Janeiro (federal license), reinforcing its commitment to compliance and innovation in the sector.
In a chat with Salsa Technology founder Peter Nolte, the expertise and ongoing work behind the company’s growth, always with Brazil as a strategic market, becomes evident. With the advancement of regulation in Brazil, Nolte highlights the relevance of the Brazilian market on the global stage and its importance for the future of the sector.
Peter Nolte, Founder Salsa Technology
Peter emphasizes that “At Salsa we believe that Brazil is already the driving force of the sector in Latin America. People must not forget that Brazil is not just one country, but rather a continent with 26 different states, many of which have populations larger than several European countries.” He adds that In the short term, the country will take the lead in terms of regulation and user protection policies , taking the Latin American market with it.
The creation of a regulatory framework provides greater legal certainty for companies, encouraging new investments and the entry of international players into the market. In this sense, by regulating the sector, Brazil establishes clear rules for operators, ensuring that everyone acts in a fair and transparent manner. This, in turn, improves the consumer experience, who will be able to count on reliable, secure and duly licensed platforms, such as those of Salsa, which, with a focus on innovation and quality, offers robust solutions for the sector.
Among the solutions is the PAM platform, Salsa Omni, which integrates payment systems, CRM, affiliation, agents and sportsbooks. Recently, an app was launched and connected to it, allowing customers to take advantage of even more of its functionalities. The content aggregator platform, Salsa Gator, is also an example of a reliable, secure and licensed solution.
Peter Nolte emphasizes the main points that need to be observed to remain competitive within the regulated iGaming market: “Certified technology with our Omni and Gator platforms and Sports Betting, market-leading, competitive and innovative, with local content and support. This is Salsa: the technology solution for the regulated market.”
In this way, regulation brings a series of economic benefits to the country. In this article, Luciana Macorin, lawyer and Head of Legal of NossaBet, a company licensed in Brazil and a partner of Salsa, agrees with Peter and emphasizes that the formalization of the market can generate a high number of revenues through taxes and fees, which can be invested in extremely important areas such as education, health and sports. It also opens doors for job creation, professional training and technology development. Factors that contribute to the expansion of both the iGaming market and Brazil.
Flávia Izidoro
