Simple integration and efficiency for iGaming operators
Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, has extensive experience in the iGaming and technology sector, including five years dedicated to Salsa. In a conversation with our editorial team, she explained in detail how the company’s iGaming content aggregator solution, Salsa Gator, works and highlighted its main benefits.
She starts by describing how an iGaming content aggregator brings together a diverse range of games from multiple providers into one platform, streamlining the operations of online casinos, sports betting, and other gaming verticals. With just one integration, Salsa Gator, Salsa’s content aggregator, gives operators access to over 20,000 games from leading studios, enhancing the game selection and improving operational efficiency.
One of the main advantages of Salsa Gator is the unified and specialized support in Portuguese, Spanish and English, delivered by a team of iGaming experts with a strong presence in Brazil and Latin America, available from the integration process to daily operations, offering a personalized and high-quality approach.
Another highlight is Gator’s back office, which allows operators to access game information, player rounds, reports, and other features. Gamification is also a differentiator, enabling players to receive bonuses, rewards, badges, and avatars. In addition, campaigns are optimized through CRM and emails are sent automatically, led by a team focused on results.
Salsa’s Head of Marketing & Sales highlights: “Our ability to quickly add new games to the portfolio gives us a competitive advantage, always keeping the player experience fresh and diverse.”
She also explains that the platform acts as a bridge between iGaming operators and content providers, allowing operators to offer a diverse and up-to-date library of games without having to integrate with each supplier individually.
By consolidating games in one place, the system provides a richer and more dynamic user experience, featuring everything from slots and table games to live casino content. Through a single API, the aggregator provides access to multiple suppliers and simplifies compliance and licensing management, ensuring that games comply with local regulations.
Advantages for Operators:
- Multi-vendor access: A single integration provides access to thousands of games, without the need to manage multiple contracts.
- Saving time and resources: Single integration saves time and reduces development costs, simplifying the technical element and speeding up operations.
- Rapid portfolio expansion: The aggregator allows the immediate addition of new games, enhancing the product offering and increasing competitiveness in the market.
- Centralised management: A single point of contact makes it easy to manage integration, support, and maintenance.
- Exclusive support: In addition to a specialist manager, support in Portuguese, Spanish and English ensures agility in service
- Data Analysis and Insights: Data analysis tools help you understand player behaviour and adjust retention and marketing strategies.
Advantages for Players:
- Game Diversity: Access to a vast library of games from different studios and genres, all available on a single platform.
- Smooth and consistent experience: Game integration is optimised, offering a seamless gaming experience.
- Faster access to releases: With Salsa Gator’s speed, players have access to new games and updates before the competition.
- Reliability and security: Partnerships with regulated and trusted suppliers ensure the quality and security of games.
Eliane Nunes concludes by saying: “Salsa Gator is more than just a content aggregator – it is a complete solution that efficiently and innovatively connects operators and game providers. In the competitive iGaming market, having an aggregator like Salsa Gator is a strategic advantage for operators looking to expand their game portfolios, increase customer retention, and reduce operational costs.”
